WheresSpot Community Blog
This is where you can blog about most anything production related. Tell us what's happening in your part of the industry, share a spot or a print ad that you like, or just share some of that industy insider gossip you have uncovered. Note: It's easy to upload a video, still, or other artwork you'd like to share.
| Haiku |
I must confess I
have been neglectfully in
absentia from Spot
...so I may have missed a perfectly good haiku!
Take heart there exists
on Twitter a channel for
the subject Haiku
http://search.twitter.com/search?q=%23haiku
R. Richard Hobbs | nyc.locationscout.us
| Where's Koodo? Canadians merges interactive with out-of-home. |
Spotted at Creativity-Online...
Going beyond the au courant displays at hundreds of North American Transit points, iGotcha Media has developed a proprietary interactive digital signage software and collaborated on the creative with TAXI 2 (Toronto).
iGotcha's website is littered with flourescent green displays showcasing some very interesting work merging the interactive with out of home advertising. Touch screens collide with shop windows, subway stations, providing micro-environments in an installation art-like way.
According to an iGotcha Media press release:
“Where’s Koodo?” is an interactive game that can be accessed by touching the backlit display screens in any of twelve kiosks located in six of Montreal’s subway stations. The game encourages users to search for one of the iconic Koodo characters amongst a cluttered, illustrated, urban landscape and communicates the benefits of Koodo’s new Nationwide Talk & Text rate plan.
Thanks for the tip Creativity-Online!
For you fellow transit nerds out there... check this out.
| Marvelous Magazine Ads from the turn of the century (that other century) |
There's always room for more vintage ads... Spotted this site today while reading through Boing Boing. Get Rich Slowly offers advice on personal finance, in particular, thrift. As well, the site has a collection of vintage magazine ads from the 1900s...
While it’s fun to read the articles — the Wright brothers fly a plane over Manhattan! Admiral Dewey at home! — it’s even more fun to look at the ads. They provide a fascinating glimpse of the rise of U.S. consumerism.
These primary sources serve to make the author's point:
I believe that one of the best ways to reduce spending is to limit your exposure to advertising. Marketers employ powerful persuasive techniques to circumvent our rational minds, encouraging us to spend our hard-earned money on things we don’t really need.
WE DO?! BAH! Who told this dude?! Damn, they're onto us!*
MORE cool ads here:
*They've always been onto us.
| Fun & Games Friday: Shapeways |
Inexpensive rapid prototyping. Shapeways is a company based in the Netherlands and this week they've launched their 3D Creator software (after a demo at SIGGRAPH). No need to learn AutoCAD, Maya, Modo or any of the 3D rendering tools. The possibilities are only as limited as your ability to use templates that Shapeways provide; not that you can't upload your own 3D renderings.. it's just not entirely necessary.
Time to make myself a proper brand..
Link: Shapeways (site)
| Trending Downwards |
According to an item in AdAge today,
Study: 53% of Marketers Will Reduce Ad BudgetsANA Poll Shows Majority Intends to Tighten BeltNEW YORK (AdAge.com) -- The latest trend in advertising: budget shearing. So says a recent survey from the Association of National Advertisers, released today.
Ouch it's gonna hurt - but I hope that the leanest and most creative in our industry will be able to float it out. Or... Maybe the 'Ad' Age is over.
Check out the whole article
| Did you do this? |
I don't completely agree with the copyranter's assesment, but you could have picked something funnier. The flag in front of the white house maybe? The row of flags outside the UN? Everyone likes to make fun of the UN! File this under "seemed like a good idea at the time"
Some of the comments:
mister said...
Since the original was staged and the participants exploited, is this really so bad?
Rob said...
And the rockets' red glareThe bombs bursting in airGave proof through the nightThat Hole Eighteen was there...I thought, why not go all the way and use the anthem? In for a dime, in for a dollar...
| Just in time for Football Season |
You remember the chant: Great Taste, Less Filling
MillerCoors is bringin'it back in hopes of winning over a new generation of consumers September 1. No word yet on who's got the tv campaign but radio spots are back in production immediately.
Link: 30-year-old campaign revived (MSNBC)
| Spotted! Dexter Art with a Propaganda Twist |
Showtime takes a populist bent for the new season of Dexter.
| Cynopsis: NBC's best Saturday, night in 2 decades |
Cherry-picked from today's Cynopsis bulletin...
Just as Tiger Woods is good for golf ratings, Michael Phelps is great for Olympic ratings. Saturday night, as Phelps went for his historical 8th Gold Medal at the Beijing Olympics and his 14th Gold in his swimming career, NBC enjoyed its most viewed Saturday night in 18 years with 31.1 million tuning in, and jumping to 40 million during the half hour Phelps swam. NBC has averaged 30 million viewers each night since the Olympics kicked off on August 8th, thanks in large part to Phelps and the gymnastics teams. NBC certainly is looking for its Week #2 darling as the Olympics heads into its second week. What did NBC air 18 years ago that drew that kind of audience? It was an episode of Empty Nest.
[That was the show with Joe Isuzu in it.]
| Theme Magazine |
Good morning and happy Monday.
This month THEME Magazine has relaunched the web extension of their publication with a new design, a blog and of course Olympic-themed articles.
Not half bad.
Slight imperfections on the homepage aside, you've got to read the profile of Cai Guo-Qiang, Beijing Olympics artistic director AND check out the photo gallery from the opening ceremonies. It's a real behind-the-scenes look and worth your time.
