The LA Times has an interesting piece today on product placement and what business are doing to develop measurement tools. Nobody seems to have quite cornered the market, nor is there a concensus on how best to get those numbers. Interesting read, though, and just think, – "Television Watchers" may be the next department in your agency. (and with the transition to an all-digital broadcast in '09, the next subdivision of that could be Mobile Measurement..)

Link: Research Firm Nielsen Tallying Product Placement Ads (LA Times)