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  That ad stinks! Armpit advertising hits the streets  

Pit-vertising raises a stink. 

via crunchgear

It also signals the End Times. Soon the Trojan and Preparation H will start this kind of advertising, it's off to the fallout shelter for me .

Right Guard has come up with a stinky new idea for an ad campaign. Apparently, somebody behind the campaign figures that people tend to spend a lot of time looking at other peoples’ armpits. [On Mass transit, yes! -ed] Or not enough time... Now, regardless of armpit infatuations, all those wasted armpits are finally being put to good use. Or at least use. A team of ‘pitvertisers’ recently hit the streets of London with digital TV screens sewn into the underarms of their clothing. Presumably, the screens give us information telling us the benefits of Right Guard and underarm protection. And with over 13 billion armpits out there, Right Guard sure has the potential to raise quite a stink.

With a promised fare increase - I'd do this - wear a screen on my hiney during my commute and errands and what not - all for $100 bucks a month. Any takers? Do I at least get credit for coining the word Assvertising?