WheresSpot Community Blog

If you're looking to watch something educational tonight, there's a few things you should check out (or set your respective TiVos or DVRs to record.)

From Stick Figure Productions:

Night Shift, a 2 part series, airs Wednesday July 23rd at 9:00 PM on the National Geographic Channel. The series follows men and women who work the dangerous 3rd shift in America (further information linked below). Tomorrow's episode features Repo Men.

Link: Night Shift (NatGeo) 

From CNN:

Black in America, also a 2 part series, also airs Wednesday July 23rd at 9:00 PM on CNN. This 18-month project began in April with Soledad O'Brien as a look into the assassination of Dr. King and continues with The Black Woman & Family and The Black Man segments.

Link: Black in America (CNN) 

Hitachi's Viral Video for its terabyte storage says goodbye to the gigabyte. We of the Schoolhouse Rock vintage will remember the "Bit" as "I'm Just a Bill" character. Good to see his career is making a comeback.

GIZMODO SEZ "The juxtaposition of traditional PR-speak on their YouTube page which looks like a clown threw up all over it ("This amazing collision of Capacity, Content and Culture") and this video, which is just another kind of PR-speak, is still pretty incredible."

Asia-Pacific Leader Miles Young to Assume Post 

NEW YORK (AdAge.com) -- After more than a decade at the helm of Ogilvy & Mather Worldwide, Chairman-CEO Shelly Lazarus today announced a succession plan internally that will place Miles Young, chairman of Ogilvy & Mather Worldwide Asia-Pacific, into the global CEO seat effective Jan. 1, 2009, according to executives familiar with the matter. Ms. Lazarus will retain her title as chairman of the Ogilvy Group. Details to come at http://AdAge.com -- Rupal Parekh

Will the real Miles Young please stand up? 

http://www.milesyoung.com    Wow! He's young for this job. http://www.ogilvy.com/company/board/young.html  http://www.amazon.com/70-Miles-Young-Chuck-Mangione/dp/B00009WVF4From the Ogilvy site...Miles Young's career in advertising has spanned Lintas, Allen Brady & Marsh and Ogilvy & Mather, which he joined in 1983. He was educated at Bedford School and also at New College, Oxford, where he took a first class degree in Modern History.

Completely off topic post, but eh, it's summer what the heck you'll love it. 

Besides including our very handy Flip Mino video camera, Register Hardware, a UK site lists some must have gear for the lightweight traveler. Included is this really cool mini wind turbine that charges a battery so you can recharge your mobile phone.

Pit-vertising raises a stink. 

via crunchgear

It also signals the End Times. Soon the Trojan and Preparation H will start this kind of advertising, it's off to the fallout shelter for me .

Right Guard has come up with a stinky new idea for an ad campaign. Apparently, somebody behind the campaign figures that people tend to spend a lot of time looking at other peoples’ armpits. [On Mass transit, yes! -ed] Or not enough time... Now, regardless of armpit infatuations, all those wasted armpits are finally being put to good use. Or at least use. A team of ‘pitvertisers’ recently hit the streets of London with digital TV screens sewn into the underarms of their clothing. Presumably, the screens give us information telling us the benefits of Right Guard and underarm protection. And with over 13 billion armpits out there, Right Guard sure has the potential to raise quite a stink.

With a promised fare increase - I'd do this - wear a screen on my hiney during my commute and errands and what not - all for $100 bucks a month. Any takers? Do I at least get credit for coining the word Assvertising?

The LA Times has an interesting piece today on product placement and what business are doing to develop measurement tools. Nobody seems to have quite cornered the market, nor is there a concensus on how best to get those numbers. Interesting read, though, and just think, – "Television Watchers" may be the next department in your agency. (and with the transition to an all-digital broadcast in '09, the next subdivision of that could be Mobile Measurement..)

Link: Research Firm Nielsen Tallying Product Placement Ads (LA Times) 

So, The Party was a big hit...Thanks to all who showed up!We had over 200 people - on a beautiful summer night.The roof deck was open, the beer and wine flowing - (we had to make 3 additional beer and wine runs!)The cheese tasting and grapes were a big winner!Thanks again to The Field - http://www.thefieldtv.com, Nth Degree - http://nthdegree.tv, and ShafferRogers - http://www.schafferrogers.com for their support.We're already talking about the next event. - keep you're eyes peeled to the WheresSpot messages - we have a great idea for an event in the next few weeks.More on that soon.The Wheresspot team

The Media Guy on AdAge.com is giving away a bunch of cool stuff, including

Mad Men DVDs, Persepolis, and Sigur Rós' new album:

"Med Sud I Eyrum Vid Spilum Endalaust," the new release from one of my favorite bands of all time, Sigur Rós. The title translates roughly as "With a Buzz in Our Ears We Play Endlessly," and oh my God, this record -- the fifth from the critically beloved Icelandic quartet -- is so damn beautiful. This, too, is sure to end up on tons of best-of-2008 lists come December. Head to The Media Guy for more information.

From Today's NYT"Spending money to make money, and focusing on premium products to attract readers and advertisers, has clearly worked for more than a decade, though its margins are thin compared with those of its competitors."Cool charts and multimedia

From VarietyDavid Eun (google) and  Mark Cuban (mogul) will go before the FCC as experts on Digital Media and the Broadband of the future. Two guys who know a little something about information and entertainment on the intertubes.

Posting more about it tomorrow... Watch this (rss) space.